We love to Tweet. We love to share. It appears to be a strategy for change but it isn’t. And we have to accept that.
These are strange times. We are able to reach millions with a single
Medium post but each day a new post supplants the last. Today’s
impassioned jeremiad – like this one – is tomorrow’s digital fish
wrapper. A CEO can Tweet something noble today and it is gone a moment
later. We can spread the word through Facebook but that site’s
pernicious systems keeps it from spreading outside of your immediate
zone of friends. In the end all we do on social media is akin to a fart
in a crowded room – sure to annoy someone nearby but dissipated by the
time it reaches the edges.
So I’m saying delete your account and do something.
If you are a programmer and you haven’t contacted your favorite investigative journalists, the folks at ProPublica,
or anyone at your local paper, delete your account and do it.
Journalists need your technical expertise to secure their devices, set
up secure drops, and understand the data coming out of the countless
leaks that are sure to come. You are vitally important.
If you’re running a startup delete your account and look up from your
laptop. This can be your first effort at corporate philanthropy. Donate
to the ACLU. Volunteer to help immigrants assimilate. Send some cash to
Trump. I don’t care. Get political. We had a solid decade of inaction.
It’s time to delete your account and do something.
If you’re a VC cut ties from members of your class that actively
destroy free speech and rant about the coming dystopia. It makes no
sense to invest when the world is coming to an end so perhaps you should
protect your investments and prevent it?
If you think about tweeting something witty, don’t. Say that witty
thing at a protest march or in a city council meeting or at a school
board election. Run for local office. This is the moment for insurgent
democracy and if you’re at Apple or Google and truly believe in your
Burning-Man-equality-for-all fever dream of Silicon Valley then make it
happen locally. If you live in a small city lead the hundreds of amazing
entrepreneurs in an effort to enact change. If you’re international
reach out. It will be individual citizens who change things since most
of our governments are now at odds. This second decade of the 21st
century has gone aground. We need to tow it to open waters and keep
sailing. Delete your account and do something.
Delete your account and build something if you want to fight back.
Delete your account and do something if you want to fight back. Delete
your account and run for office if you want to fight back. Facebook
posts are meaningless. Twitter is a way for us to feel smug at
misspelled rants from the White House. Ignore their false produce and
read real news from a real source you trust. Pay for media. Understand
that journalists are as baffled as you but, thanks to experience, they
have the means to tease out truth. But they can’t do it alone.
No matter what side you’re on, no matter how much glee you get in
funny memes and clever retorts, delete your account. The world doesn’t
exist on your backlit high-resolution screen. It exists a few degrees up
and out, out where people are marching, deals are being made, and the
world is changing without you.
Delete your account. The world needs you.
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